About
Hi! This is a blog about a project we are doing for GE. We are from The Barbarian Group, an online marketing company, and GE hired us to help them figure out some new ways to talk about what they are doing.
Usually the way it works when we do a new marketing project is that we have some meetings and come up with some ideas and make a presentation and then go do the work. But this time after one meeting, what we realized right off the bat is that what GE needs to do is be more transparent and human about what they are doing.
So we figured we should do the same, and have a little experiment ourselves where we are going to post our thoughts and experiences as we go, and hopefully this will help us (and them) find a more interesting way to act online.
This is not really an ad blog, it’s more of a marketing journal. It’s for us, and for GE, and for potential collaborators we may work with in the future to do projects and tell stories and hopefully we will all learn a bit and get up to something interesting. Let us know what you think!
Questions? Comments? Awesome idea you don’t want to post in the comments? Email us at team@geadventure.com