Posts Tagged ‘obesity’

Health as Currency

Tuesday, October 6th, 2009

An interesting idea from this Slate article on the relationship between health and wealth:

The “health-wealth gradient” refers to the fact that, as a general rule, the richer you are, the healthier you are. This applies across different countries and across the full range of social classes within the same country. (It’s not just that the very poorest people are sick.) No one knows exactly what causes the health-wealth gradient or why it’s so resilient. It may be that rich people have access to better health care. Or, as we’ve seen, it could be that being sick costs you money. Then there’s the possibility that poor people have a greater incentive to behave in unhealthy ways: Since they don’t have as much money to spend on happiness, they “spend” their health instead. (The pleasures of smoking and eating, for example, are easy on the wallet and hard on the body.)

Specifically it’s that last sentence: I had never thought of health as something you spend, but of course it is. I, for one, know that I go to the gym at least in part so that I can eat whatever I want. I am essentially purchasing health credits at the gym which I then spend on less healthy activities that I enjoy. Wow.

What Does It Take to Get People to Lose Weight?

Tuesday, May 26th, 2009

Interesting short piece over at the economist blog about what works and doesn’t (mostly the latter) in policies that promote weight loss.

The conclusion is something for us to think about:

It takes more than a small financial incentive to change your lifestyle. Better education and awareness about nutrition and exercise is necessary. Unfortunately, that is harder and more expensive than taxing soda, subsidising weight loss, or encouraging people to plant gardens.

How can companies (like GE) get involved in better education and awareness around nutrition? (The title of the piece, The Biggest Loser, offers one hint.) Most of what’s out there is scare tactics (being overweight is dangerous to your heart!), which never seems to work particularly well. Maybe part of the answer lies in how we frame the situation, studies have shown that making people feel like everyone else around them is doing something (like eating too much) will only make them think they should be doing it too, not that they shouldn’t. The fact is that 32% of the US population is obese and while that may seem like a lot, it means that you can look to 2 out of 3 people around for better eating habits. Maybe that’s a slightly better way to frame the issue?